Personal selling takes place as part of everyday life, and is an important aspect of virtually every kind of career and profession. This interactive course emphasizes the development of practical selling skills and building of self-confidence required to perform successfully in today's fast-paced business environment. Students will study major topics such as the steps in the selling process and how to apply these steps in real-world situations; the importance of the selling function across organizations; the role of relationships, networking, ethics and effective selling communications. Emphasis of the course is on the actual planning, preparation and ultimate delivery of an effective sales presentation.